Generate listing titles that fit Shopify's real character limit — checked in code, not just suggested.
Shopify seo page title limits
SEO page title: hard limit 70 characters. Enforced on every result. Shopify accepts up to 70, but search engines truncate past ~60. Target 60.
How we verified these rules
✓Length limits: verified against Shopify’s official documentation. shopify.dev changelog confirms the 250-tags-per-product limit (effective 2019-03-04); help.shopify.com covers SEO title and meta description guidance.
Last checked 2026-08-02. Marketplaces change these without notice — always confirm against your own listing form before bulk-editing.
The mistake most Shopify sellers make
Letting the SEO title default to the product name plus the store name, which wastes the most valuable ranking real estate on branding nobody is searching for yet.
Shopify seo page title FAQ
How long should a Shopify page title be?
Shopify accepts up to 70 characters, but Google truncates around 60. Target 60 so your full title displays in results.
Is the SEO title the same as the product title?
No, and that distinction is the opportunity. The product title is for shoppers already on your site; the SEO title is for people still searching. Shopify lets you set them independently.